Start with what your team already owns

Map who owns product decisions, design, engineering, data and operations. An external specialist works best when the interfaces with the existing team are clear. Adding more people will not resolve an unanswered question about who decides what.

Choose an embedded specialist for a defined gap

If your team has a delivery rhythm and needs one particular skill, an embedded specialist can work inside that structure. Set a clear scope, a point of contact and the expected level of time-zone overlap.

Choose a crew for connected disciplines

A dedicated crew makes sense when the work needs complementary skills and coordinated delivery. An assistant, for example, may involve data preparation, LLM development and product integration. Define the handoffs and ownership between those disciplines.

Choose permanent hiring for lasting ownership

Consider a permanent role when the capability belongs at the center of your business and needs long-term context. Write the role around the ongoing responsibility, not only the first project on the roadmap.

Plan the handover from day one

Decide which documentation, access, source files and operating knowledge your team should receive. Build reviews into delivery and leave time for a practical handover. Good continuity is part of the project, not an afterthought.

Put it into practice.

Turn the useful questions into a project brief you can keep, edit and share.

Create your brief
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